The difference between our jewerly and our competitors jewerly is that we use Cubic Zirconia as our gems. Cubic Zirconia is a lab-created gemstone which represents diamonds, it is shiny like diamonds and is durable. We use it because it is more affordable and we believe you deserve to look like a million bucks, without breaking the bank. Cubic Zirconia is our leading diamond-alternative as it is more affordable and the crystal clear stone resembles diamonds! Our Cubic Zirconias are available in many sizes and a rainbow of hues, from perfect white stones to bright red gems.